Did you know that on average more than half of all business traffic comes from organic search rather than social media? Are you capitalizing on this trend and seeing substantial traffic from search engines?

If not, then you need to know how to learn SEO. But don’t worry if you’re not sure what SEO is much less how to use it to benefit your business because you’re in the right place.

What Is SEO?

At a basic level, SEO stands for search engine optimization and refers to the act of optimizing your content so that it ranks in the search engines, namely Google, but don’t forget the others.

Search engines use complex algorithms to determine the best article on the internet for each person’s search. There are currently over six billion searches every day. If you’re ranking for certain terms your prospective customers or clients are searching for, then you’ll raise your visibility for your brand with your ideal clients.

Top SEO Benefits

Rising in the rankings of search engines is important on many levels. Specifically, organic search traffic tends to be more targeted than traditional outbound marketing.

For example, if you’re a chiropractor and you publish an article titled “10 natural ways to relieve back pain” then you’ll attract people searching for natural remedies for back pain. These are your ideal clients and they’ll think of you the next time they need an adjustment.

More benefits of SEO include:

  • Increased organic traffic
  • Improved visibility for your brand
  • Increased quality of traffic
  • Improved authority within your industry

As you can see there are many benefits for your company to invest in improving your optimization efforts. Organic traffic is easier to scale than paid traffic and will give you a higher return on your investment over time.

How to Learn SEO

When many people start to learn SEO, they might quickly become overwhelmed at the idea of improving their core vitals or learning about canonical tags. But the basics of SEO start with your potential clients and determining what they’re already searching for online.

Here are the basic steps to learning SEO on your own:

  1. Get clear on your desired results
  2. Identify important long-tail keywords
  3. Determine search intent for keywords
  4. Create valuable content to rank for topics and key terms

Many people have heard that keywords are dead in SEO. In actuality, the way businesses used to use keywords is dead, but they are still crucial to your overall SEO strategy.

In fact, these SEO trends are better in the long run as you’re keeping your potential customers at the front of your strategy and creating content that helps them answer a question or solve a problem that they’re searching for.

The Only SEO Guide You Need

Now that you know how to learn SEO, it’s time to put what you’ve learned into practice. Bookmark this article so you can use it as your guide for optimizing the content on your website.