Opening a trampoline park can be an exciting and rewarding entrepreneurial pursuit. But in a competitive recreation landscape, how do you set your business up for success? Follow these essential tips to get your park jumping with delighted customers.
1. Conduct In-Depth Market Research
Like any enterprise, strong market research is key. Fully investigate trampoline demand in your area to gauge opportunity. How many families with kids are nearby? What other recreational choices exist that you’ll compete against? Understand the competitive dynamics. Visit potential locations and evaluate foot traffic levels. Talk to parents at schools and parks to determine interest. Solid research provides insights to tailor your offerings to the local market.
2. Choose a Highly Visible and Accessible Site
An optimal location is critical for a trampoline park to attract patrons. Look for parcels near residential neighborhoods full of families. Busy thoroughfares with great visibility pull in passing customers. Proximity to complementary businesses like movie theaters or restaurants increases joint visits. Easy highway access expands your geographic reach. Ensure plenty of parking is available on-site. Convenience is king when attracting casual visitors to bounce in.
3. Outfit with Top Quality Equipment and Padding
A park’s foundation is safe, durable equipment. Conduct extensive research before purchasing trampolines and features. Select reputable brands known for quality manufacturing and service. Inspect demo equipment on-site prior to purchase. Replace beds at least annually to maintain excellent bounce. Install thick padding fully surrounding trampolines and courts. Prioritize customer safety through rigorous equipment maintenance and replacement. Don’t cut corners.
4. Incorporate Interactive and Themed Attractions
Well-designed attractions excite customers and drive repeat business. Include trampoline areas tailored to specific age groups. Add challenging elements like angled trampolines for “wall running” and jousting beams. Craft-themed sections with adventure or science concepts to spark kids’ imaginations. Consider party rooms for birthdays. Provide unique attractions like atrampoline basketball court and dodgeball that other parks lack. Innovative offerings give patrons always something new to experience.
5. Develop Value-Added Programming
If you want to attract more customers to your business, you will need to develop value-added programming. Complimentary programs expand your customer base beyond jumpers. You could offer adult fitness classes like trampoline cardio or host special teen nights. Added programming builds community and makes your facility a lifestyle hub.
6. Implement Multi-Channel Promotions
Vigorous promotion is essential to raise awareness of your stellar park. Build buzz through local media stories leading up to opening. Run social media giveaways touting discounts. Partner with schools, kids’ groups, and PTAs to distribute flyers. Send direct mailers to families. Employ every outreach method possible to ensure a packed and buzzing launch.
7. Go Above and Beyond for Customers
Consistently exceeding expectations earns loyal, vocal fans. Train staff to greet patrons, listen attentively, and provide solutions. Empower employees to resolve complaints promptly. Share small extras like gifts for regular customers. Follow up personally after interactions. Provide exceptional assistance so clients proudly recommend you to networks.
By following these tips, entrepreneurs can establish a flourishing trampoline park that delights families for years to come. Stay nimble, listen to feedback, and keep showcasing new attractions. Your bouncing success will put a new spring in your local community’s step!