Businesses have been using e-commerce to fuel their growth. Every day, more business websites are popping up, as having a good amount of website traffic is crucial for business growth.
While it’s true that paid ads can increase website visits, it’s also critical not to discredit the power of organic search or word-of-mouth in bringing in new customers. You can get free, high-quality traffic to your site if you know how to use the correct channels.
So whether you’re looking for customers to buy your rain gear, or have fun using your casino coupon codes, or sign up for your graffiti tour (and on and on and on), there is lots of web traffic floating out there for free. Let’s dig in and get to it.
1. Facebook Groups
Engaging with Facebook groups that are relevant to your niche can really help boost your visibility. You can take advantage of the group’s marketing days to advertise your posts on the platform.
One effective way to increase the popularity of your brand is by engaging with your audience’s posts, showcasing upcoming training or webinars, and utilizing Facebook Live within that community. These strategies can help generate free traffic and attract more attention to what you have to offer.
2. YouTube
Did you know that posting on a video-sharing site with over 2 billion active users can actually help expand your website for free? When you include a CTA in an educational video, it can encourage people to manually type in your website URL, which in turn, can help boost your website traffic.
You can include your website URL in the description box to guide viewers to your site once they’ve engaged with your content.
3. Podcast Tours
Podcasts that are informative, educational, and entertaining have the potential to attract a lot of free traffic to your website. When you send your podcasts to directories, it becomes much easier for people to find and discover your content.
When you take part in podcasts where you get interviewed, it’s a great chance for you to share the URL of your website.
Virtual summits can be really helpful when it comes to generating free traffic. Summits featuring expert speakers can really draw in attendees, giving you a great opportunity to tap into a source of free traffic.
4. Guest Blogging and Free Udemy Courses
Udemy courses are a great way to connect with diverse audiences on the internet. When you create educational content on various subjects and offer it for free on Udemy, it allows your brand to reach millions of users who visit the platform. By having courses on the sites and offering downloadable books on your site, you can attract more visitors to your brand’s website without spending any money on advertising.
Writing blogs for sites in your field can be a great way to attract more visitors to your site without spending any money on advertising. If you contribute and post on the businesses’ blog, you have the opportunity to include a link to your site.
5. Pinterest
Visual material has the potential to significantly improve your website’s free traffic from Pinterest. The lifespan of pins and content on Pinterest makes the platform stand out from other social media sites.
If you want to drive more traffic to your website using Pinterest, try pinning eye-catching and unique images from web pages. Make sure to include the URL of the specific blog post as the link for the pin. This way, when users click on your pin, they’ll be directed straight to your blog post.
6. Google Maps
You could boost the number of visitors to your website by directing people to your location via Google Maps. If your company isn’t included on Google Maps, you could be missing out on a considerable amount of calls and potential clients.
To get started, simply head over to Google.com and follow the prompts. To be eligible for Google Maps, it is necessary to have a physical business location. This means that if you have a restaurant, retail store, or home studio, you meet the requirements.
7. Yelp
One more way to boost your website traffic is by getting listed on Yelp, which is one of the most widely recognized directory systems globally. Yelp is a really helpful tool for finding businesses in a particular area, category, or specialized field. If you’re looking for the best rooftop bars in the neighborhood, Yelp is a great resource to assist you with that.
If you’re interested in getting a free business listing, just head over to Biz.Yelp.com. Make sure to provide your address, name, website URL, phone number, and a brief description of your company.
Take Away
If you’re running a business, chances are you’re looking to drive more customers to your website. After all, the more visitors you have, the greater your chances of making more sales, boosting your revenue, and ultimately expanding your business. One of the most effective ways to boost your website traffic is by increasing the possibility of being found online.
Getting free traffic to your site requires a lot of effort, staying committed, and being consistent. By utilizing the appropriate channels, you have the opportunity to attract qualified visitors to your site, effectively turn them into customers, and ultimately increase your sales without spending a fortune.
