Entering into a competitive market needs comprehensive research to avoid using the same name as an existing company. If the companies do not register their name/logo and new competitors start using the same name as your brand, you don’t have legal rights to claim in federal court.Being a brand owner, it is your responsibility to register your brand name, brand logo, symbols, and phrases in the United States Patent and Trademark Office to protect valuable assets.
Many brands consider that when they get a business operating license, that means they fix all of the business impressions and start to sell their products. It is important for them to focus on other salient features; one of them is a trademark. Trademarks serve as intellectual property and help to establish ownership rights. If you think copyright, patent, and trademark are the same, just roll down your screens to learn about these assets.
Are Patents, Copyright & Trademark The Same?
These three are the intellectual assets of a company, but they are used for different security purposes. When we talk about patent, it is used to secure the new inventions of a company. And prevent other enterprises from making the same products.
The copyright protects the literary work that includes writing blogs, articles, and so on. It provides legal evidence if someone tries to copy your design or creative work, you can cite it under legal argument.
Trademark is used to secure your intangible asset like brand name, logo, design, slogan, symbols. It helps to distinguish the products and services of a company from others.
Comprehensive Approach After Registration
Registering the trademark provides several benefits to take actions against the infringers and reduce the impersonators. If you are living in the US and want detail information about trademark registration. US trademark registration service guides you on how to file a trademark registration. Once you get ownership of your intellectual property, you acquire various advantages to enforce the legal rights. In this blog, some of the privileges are discussed below:
● Protect Against Infringing
If anyone tries to use or create a conflicting and confusing mark, trademark registration gives you the right to stop unauthorized use of your trademark. Even you have an authority to claim in federal court and take legal actions for your brand name.
● An Effective Interacting Tool
A trademark is an effective tool for communicating your goods and services. It develops proper understanding and delivers the right message about your firm’s objectives. Through trademark, owners have a right to do licensing and franchising of their products and services.
● Legal Rights To Protect Your Intangible Assets
It gives legal rights to protect your asset and help to build trust. Therefore, after registration, you have the authority to monitor your trademark and stop the unauthorized use of your mark. Even when trademark monitoring, you can do statuary research to stand out among the competitive market.
● Aids Your Customer To Find You
The market is full of competitors, it is essential to create the distinctive identity of your business in the mind of customers. So, having a trademark allows your customers to find you in the competitive market. It is a crucial tool to communicate your products through visual representation and grab the attention of onlookers.
● It Helps To Build Goodwill
Eventually, trademarks help to create brand awareness and enhance the market skills. Once the customer is attracted to your products, it helps to establish the quality of goods and services. When everyone sees your trademark, customers instantly recognize your brand it means it develops trust and goodwill in customer’s minds.
● Use ® Symbol On Your Product
Having a trademark registration, you can use ® Symbol on the brand logo which indicates that this is the registered trademark, and no one has any authority to use the same mark. However, if someone still tries to use it without approval of the trademark owner, he has legal rights to stop a person from doing so.
In the end, trademark registration is the greatest asset for every business because it helps to protect intellectual property. Trademarks act as catalyst to find your customers among the competitors. It is a significant tool to boost your brand image and create goodwill and prevent your business goods and services from devaluing.