Using new marketing methods can be difficult, especially when you are used to the techniques that you currently put into play. Rather than rejigging your entire campaign and starting from scratch, you should consider utilizing a few industry tricks that can easily revolutionize the way you market your business within days. Then, here are some of the tricks that you should put into practice for your company in 2024.
1. Color Theory
Color theory is incredibly important. This can attract your audience’s attention and change how your company is reflected in your marketing material. It can also change the associations that are made with your business and how your customers feel when they interact with it. Instead of just choosing a color that looks good for your marketing material, you should think carefully about the meaning behind this color and what it is saying about your business. If you are uncertain what each color means and which ones are the best options for your industry, you should consider researching colour theory in marketing and beyond.
2. Poster Placement
You might just think that a poster has to look good. However, this is not the case. People tend to look at certain parts of a poster first, and so this is where your most important information should be. For instance, the top left-hand corner is one of the most significant places on any poster, and you should be careful of what you put there. You might decide that this is a good place to put an image or your company name or logo. You can also make your poster spark by using contrasting colors and by ensuring that your text is clear and easy to read, especially for those with dyslexia, where some colors and text fonts might be more difficult to decipher.
3. Scarcity
If you are struggling to get your customers to commit to their orders, and if you are finding that cart abandonment is high, you can reverse this by using methods such as false scarcity. By making your products seem as if they are in demand and by using calls to action to get buyers to make their purchases sooner rather than later, you will be able to cultivate a sense of urgency that can drive your customers forward. You might also decide to bring out products for a limited period or with a limited run, as this can ensure that customers believe that they will not always be able to get the items you are currently offering. You might also choose to release your products in smaller batches, which can make your customers worry that they will miss out if they do not buy now.
Rather than stumble along committing to the marketing methods that you have always used, you should consider introducing one or more of these tricks. This can help you to inject energy into your campaign without having to reshape it completely and ascertain that you will be able to get enough customers and sales to keep your company going.
