One way to make your store stand out is to upgrade its exterior. But you might wonder, what are the best ways to improve it?
An excellent storefront design tells a story and encourages your audience to engage with it. A vision is all you need, but how where can you start?
Here are five ways to enhance your store exterior for a stronger impact!
1. Know Your Story
Your brand’s story can shape your customer’s experience and help them build an image around your business. But the catch is that you should know your story well. This way, you can incorporate it into your vision with ease.
When you have a clear message you want to convey, it’s easier to develop a design that reflects it. At the same time, you can make a storefront that uses unique tools or create new encounters for every prospect that passes by.
2. Target Engagement
Many retail store customers rely on impressions and experience when they buy products. So, when you think of a design, focus on what you want them to feel or expect.
For example, if you own a restaurant focused on home-cooked meals, you can make your storefront feel cozy using neutral colors and woody styles. But, if you sell games, you could showcase fonts or logos referencing popular games. The more you keep your exterior design close to your branding, the more you interest and attract customers.
3. Stick to a Cohesive Theme
One of the store design tips you want to remember is sticking to a cohesive theme to emphasize your branding. This way, it guides the entire store design, in and out.
Let’s say you want your business to remind customers about sustainability. If so, you can incorporate similar concepts to the rest of the store, like matching the wooden utensils to your picket-like signage.
It also includes what you put on the retail display. If your business is all about colorful drinks, set your brightest drink options where prospects can see them. Doing this can capture their attention and intrigue them to try it out.
4. Keep It Comfortable
You want to be sure you have enough room for all your store customers to interact with your brand. And so, a quick tip when improving a storefront is to make it comfortable for your audience.
Give people a place to sit or offer additional spaces out front when you run out of tables. If you own a retail store that doesn’t require serving, you can still have areas for people to lounge.
One way to add extra spice to the mix is by setting up exclusive events or activities related to the brand by the storefront.
5. Maintain Proportions
When you create a new store exterior design, it’s best to ensure everything stays proportional according to the theme or concept. This way, your audience won’t get distracted by the appearance of your storefront, no matter how loud.
You can get commercial masonry repair and similar upgrades before setting up the new design to prepare your space.
Gather Customers With a New and Improved Store Exterior
You can enhance your store exterior to capture more people’s attention and potentially grow your customer base. The key is to have a clear vision, know your branding, and figure out unique ways to portray your message!
Learn more tips and tricks by checking out the rest of our blog.