You’ve got the great business plan, you’re ready to serve your customer base, and you’re eager to show the world what you’re made of. The only problem is…you’re not getting any leads.
Sound familiar? Lead generation is something businesses in every sector struggle with, and fortunately, it’s something you can improve over time.
Below, we’ll share three of the most significant lead generation strategies you’ll want to incorporate. Make sure to keep reading so you can start boosting your traffic!
1. Refine Your SEO
For the unfamiliar, search engine optimisation (SEO), is the process search engines use to establish the relevance and authority of a user’s query. Generally speaking, if you’re not getting a ton of web traffic, SEO might be the lead generation strategy that matters the most.
Search engines account for a number of factors before serving up a results page, including:
- A user’s location
- Internal and external links
- Site functionality
- User reviews
- Content design
In short, most businesses looking to revamp their SEO opt to partner with a marketing agency. This is often a great solution, particularly for smaller businesses who don’t have an extensive budget, as it allows companies to stay competitive, even as they’re growing.
2. Revitalize Your Website
Ultimately, your website should serve as a digital hub for your business. Within seconds of visiting your website, customers should be able to discern what your business does, what you stand for, how you can help them, and how they can contact you.
What’s more, your website needs to provide value. In the realm of lead generation marketing strategies, this means providing helpful information that your audience can take with them. It’s why so many blogs focus on how-to guides and in-depth articles.
Plus, that content goes a long way in boosting your search ranking, so don’t be afraid to give your whole site a facelift.
3. Foster a Sense of Community
Though audiences are well aware of modern marketing techniques, they’re willing to spend time and money with businesses that feel like more than a business. Instead, you should strive to make customers feel as though they’re family.
The simplest way to build that sense of community with your customers is via social media.
Publishing fun posts with a unique visual style is a great place to start. You can create memes, share fun photos from around the workspace, and create inspiring images. As long as your visuals are striking, positive, and stick to your brand’s core values, you’re well on your way to creating sharable content.
Posting open-ended questions is another great way to inspire engagement, as it puts your audience in the spotlight. And don’t forget to reply to your favorite comments! People love that sense of acknowledgement, and giving a shout-out shows that your company is listening to what its customers have to say.
Grow Your Audience With These Lead Generation Strategies
These days, lead generation is all about being online and providing value. Once customers see that you’re a trustworthy source, you’re more likely to see engagement on social media, which in turn catapults your website in the search rankings.
Think of lead generation as a delicate ecosystem, where all components have a part to play. When used together, you’ve got a recipe for success!
For more lead generation strategies, as well as general business tips, make sure to check out the rest of our business content!