Did you know that online purchases now total more than 2.14 billion people? If you’re not online, how will these potential customers find your business?

Having a great small business website design is one of the best things that you can do for your company. These designs need to have a specific type of formula to capture users and keep them on the site.

A well-designed website is one of the best ways to boost your brand’s findability online. Read below to learn about website design tips that get results for small businesses.

1. Keep It Simple

Complicated designs can dissuade potential customers and can be difficult to navigate. Avoid including unrelated content and focus on the core message. Keep the website layout clean and organized, only including as many visual elements as necessary.

Keep it free of clutter and aim for minimalism. Don’t use too many colors or fonts. When it comes to text, use a readable font in a comfortable size.

2. Leveraging SEO to Improve Rankings

Perform keyword research to find out which phrases are most relevant and popular. Create strong page titles and headings for each page. Ensure correct usage of meta tags and write original, keyword-rich copy.

Also, include internal and external links decorated with good anchor text. With a powerful business website design featuring up-to-date SEO best practices, you can give your business the edge it needs to outshine the competition.

3. Harnessing Mobile – Ready Design

The mobile-ready design provides business owners with technologies to connect with customers. Optimize your website for responsiveness. Ensure that the website can adjust to different screen sizes.

Focus on speed and strive to optimize loading times. Use standards such as a hamburger menu to make navigation simpler. Use technologies like geolocation, QR codes, and voice search to engage your audience. 

4. Hire an Expert Website Designer

When it comes to building a website, one of the best ways to ensure that it yields the best results for your business is to hire an expert website designer. Whether you choose to hire a professional individual or a custom web design service, an experienced web designer knows how to create a website that stands out from the competition. They provide an attractive design that meets your needs and is easy to navigate.

With their expertise, they can provide tips on how to create an effective website. Professional website designers also understand user experience best practices. This will help you make sure that visitors stay longer on your website and return in the future.

5. Harness the Power of Testimonials and Reviews

Positive reviews and testimonials build credibility and trust with potential customers. They can help generate leads and encourage customers to interact with the website. Place them on your website homepage to quickly showcase your products or services in a positive light.

Invite customers to submit reviews and make it easy for them to do so by including a link to your email or using a pop-up on your website. Integrating a customer review widget to promote customer satisfaction can help ensure your website operates as effectively as possible.

Creating a Small Business Website That Stands Out

By developing a small business website with a strong foundation, strong visuals, user interactivity, meaningful metrics, and persistent content, small businesses will be able to achieve success with their online presence. By investing in a website that incorporates these tips into their website design, small businesses can get the results they are looking for.

If you find these tips helpful, feel free to explore the rest of our website for more business information and resources.