You’ve got a few repeats, but it’s not enough for you to keep the office lights on.You’re going to need both advertising techniques if you’re going to increase your customer base.
Check out this easy marketing guide to get started on your company’s future.
What Is Inbound Marketing?
Before we get into the benefits of both marketing strategies, we’re going to talk a little about outbound vs. inbound marketing. Inbound marketing revolves heavily around content creation.
Your audience will be motivated to read through your content to find your message instead of you shouting it from the rooftops in your advertisements.
Some examples of inbound marketing are videos, blog posts, email campaigns, your web design, and any self-service tools that you have.
What Is Outbound Marketing?
Outbound marketing is any campaign that involves a lot of ads. With advances in technology, it’s become less and less attractive to business owners.
It’s costly and sort of intrusive. Most customers don’t enjoy advertisements. If they can afford premium music and TV streaming packages that cut the ads out, they will.
A few examples of outbound marketing are radio and TV commercials, telemarketing, large billboards and other signage, magazine and social media ads, and direct mail.
Benefits of Inbound Marketing
The drawback of using this marketing strategy is that you’ve got to pay close attention to your analytics with inbound marketing tools. If you don’t check what posts on your site are getting the most attention, you won’t get the most out of your SEO.
Since so many business owners are making the switch to this marketing tactic, you’re going to run into a lot of competition. Despite these shortcomings, inbound marketing has a lot to bring to the table.
A website and content ideas in your head.You won’t be able to get by with a free website creator option because you won’t have your own domain name. It doesn’t look too professional.
This being said, you’re allowed to start small. You don’t have to pay for a web design team and all the bells and whistles until you’re more financially stable as a business.
Your Tech-Savvy Customers Will Love It
When most people want to buy things, they browse the web. That means if you don’t have a website, you’ll be missing out on a lot of customers.
At the same time, simply having a site isn’t enough. Those searching for goods and services aren’t going to go past the first page of Google. You’ll need to use your inbound marketing tactics to rank high.
Part of that involves posting relevant content for your viewers, which you should be doing anyway. Choosing keywords that will boost you through the rankings isn’t too difficult with all the tools available online. If you’re feeling a bit lost with your SEO strategy, you can hire the experts.
Inbound Marketing Feels More Authentic
When people see ads, they see empty promises. They see companies that say their product can help them make their lives easier so they can get their money. It doesn’t feel authentic in the least.
Inbound marketing, on the other hand, offers actual advice in the form of blog posts. That’s much more authentic and helpful than meaningless promises.
Benefits of Outbound Marketing
With everything we’ve said about outbound marketing so far, you might be asking yourself if it’s even worth it. The answer is yes. Despite the fact that many companies are moving away from it, it’s still a viable marketing strategy.
It’s Easy to Get Started
As you can probably gather, getting started with inbound marketing is a long process. Not a lot of small businesses have the time and know-how to work on their SEO strategy and pump out content on a weekly basis.
Outbound marketing is a lot less intensive. Mailing out letters and managing a social media page is a cakewalk compared to teaching yourself SEO if you have no idea where to begin.
You Get Instant Results
You won’t be able to rank on Google overnight. It can take months before you start to see the fruits of your labor when you rely on inbound marketing.
When you’re first starting out, you don’t have that kind of time. You need to start generating revenue right away or you’ll go bankrupt. Outbound marketing might be more expensive, but it can deliver those kind of results.
Outbound marketing makes it easy to target people in your local area. All you have to do is talk to a radio station or buy a billboard.
Get Your Inbound Outbound Digital Marketing Strategy Going.
If you’re going to get the word out about your products and services, you’re going to need to work on your inbound outbound digital marketing strategy.
As far as which technique you should use, that all depends on your tastes and budget. Both options have plenty of advantages they can bring to the table.