Did you know that e-commerce in the United States is up by 14% in comparison to last year?

If social media isn’t part of your sales strategy yet, you are behind the times. Social media marketing is a great way to reach new customers and build your brand’s community.

It’s not as easy as you might think, though. An effective social media marketing strategy requires a lot more than just posting on social media. Keep reading to learn the main benefits of hiring a social media marketer today.

1. Use Up-to-Date Info and Strategy

The world of digital marketing is constantly changing. Algorithms receive updates, platforms change their layouts, and new social channels come into existence every day. As a business owner, it’s impossible for you to keep up with the nuances of the industry and do your job every day.

When you hire a social media marketing manager, though, you hire an expert in the field. It’s literally their job to stay up-to-date on the happenings in social marketing. That way, you can reap the benefits of their knowledge without having to put your own time into the research.

And within social media marketing, there are many different niche areas of expertise (look here to learn about a few of them). Start by hiring one or two roles that best fit your marketing goals, and grow from there to fill out your entire marketing team.

2. Build an Organic Following

Building your brand organically requires time and effort. Hiring a social media expert for your team means that you’ll always have someone available to engage with your audience, answer their questions, and meet their needs.

Over time, your audience will come to trust your brand and rely on its expert guidance. Your marketing team can then skillfully advertise to this dedicated fanbase without alienating them. These dedicated fans will be very likely to buy your product or service.

3. Develop a Consistent Social Presence

Social media marketing works best when it’s done consistently. Although the platforms differ, they all require you to post at least once a day to get the best reach. Some platforms even want you to post upwards of three times per day!

Among the hundreds of tasks on your to-do list each day, it’s difficult to justify spending hours on social media alone. A social media marketer, though, has all the time in the world to spend on social media, and they’ll know exactly when and what to post to maximize your sales.

4. Free Up Your Time to Focus on Other Things

At the end of the day, you didn’t start your business to be in sales. You started your business because you believe in your product or service and want to bring it to the world. By outsourcing your social media marketing efforts, you free up your time to focus on strategy, building relationships, making sales, and doing more of what you love.

Hire a Social Media Marketer Today

As you’re now aware, there are many benefits to hiring a social media marketer. From building your social following to giving you back your time, working with a professional social marketer will boost your sales in both direct and indirect ways. Over time, you’ll come to wonder how you ever managed your marketing strategy without them.

Interested in learning more about social media marketing for your business? Take a look at the other marketing articles on our site today!