There are over 2 billion active monthly Instagram users as of 2021.
With numbers like these, it makes sense that most businesses will want to expand their reach and their brand awareness on this platform. Reels are genuinely a great way to stand out on Instagram.
However, creating an Instagram reel can be challenging if you’re unsure what to post.
Do not worry. We’ve got five Instagram reel ideas for small businesses to make them engaging and stand out.
1. Consider Professional Videography to Introduce Your Brand
Videos are a fun way to show off your products. Using videos for marketing will remind people of your company’s core values and beliefs. This will have a more significant impact on the audience.
When introducing your brand to potential customers, you want your videos to be professional and only contain the best content. Hiring a professional video production service is the best solution.
Video production companies excel at storytelling and assisting businesses in connecting with their customers. They can help you affect your target audience and increase your engagement.
2. Share Behind-the-Scenes Photos or Videos
Engaging Instagram reel ideas for small businesses include sharing behind-the-scenes photos or videos.
Take your followers behind the scenes to make potential customers feel more connected to your brand. It can be anything from a tour of your office to a day in your life.
Whatever you choose to share, make sure it gives your followers a look into your business that they won’t get anywhere else.
3. Host an Instagram Reels Q&A
Hosting an Instagram Reels Q&A can open up a dialogue with your followers and help them get to know your business better. With this, you can build relationships with your customers and create a connection with your brand.
4. Host a Contest or Giveaway on Your Reel
This would help generate excitement and buzz around your business. Hosting content can help you boost your following and reach a wider audience.
To get started, come up with an exciting, creative prize that will entice people to enter your contest. Then, create a visually appealing reel highlighting the prize and explaining how to enter.
Promote your reels and use hashtags to reach a larger audience.
5. Share Customer Testimonials or Success Stories
This will help you connect with your audience and convey to them that your business is making a difference in your customers’ lives.
If you don’t have any testimonials or success stories to share yet, don’t worry! You can always create Instagram video content highlighting a customer’s experience with your business.
Get Started with These Instagram Reel Ideas Today!
Whatever approach you take, keep your audience engaged by featuring real people and stories they can relate to.
Also, don’t forget to include a call-to-action in your reels so that your viewers know what to do next.
You can also learn more Instagram reel ideas by reading some of our blog posts to see how we can help your business grow.