What are the benefits of digital marketing for small businesses? Honestly, there are almost too many to list!
For starters, digital marketing is the most trackable type of marketing there is. This makes it very easy to see your ROI.
It’s also affordable and effective, no matter what your budget is. Plus, it reaches the most relevant audience, both local and worldwide. Most likely, this will put you ahead of your competition to make you the number one business in your niche.
And that’s not all. In this article, you’ll discover loads of other digital marketing benefits that you can’t afford to miss. Read on to learn more.
1. It’s Easy/Affordable to Outsource to Experts
You may choose to create and manage your own digital marketing strategies. If you do, it’s possible that your digital campaigns will cost no money at all. However, it will cost plenty of time.
Besides, outsourcing to a professional SEO agency/digital marketing agency is usually more beneficial. That is, if entrust your digital marketing campaigns to experts, you free up more time for yourself.
Then, your digital marketing campaigns succeed and you have more time to focus on other important business aspects. This is definitely worth the fee you pay to outsource.
2. It Fits Into Any Budget
Speaking of the cost of digital marketing, it’s affordable no matter what. As mentioned, it could be completely free.
For example, you can create YouTube videos and blog posts that advertise your company at no monetary cost. Though, usually, increasing the production value tends to increase your ROI.
Another low-cost digital marketing example is PPC advertising. With pay-per-click ads, you pay each time someone clicks on your ad.
In other words, you only pay when the ads are effective. Plus, you can set the total amount you want to pay so that you never go over budget.
Furthermore, outsourcing fits into your budget just as well if not better than DIY options. As you’ll soon see from the benefits listed below, digital marketing provides a very good ROI. And qualified digital marketing experts know how to increase your ROI even more.
3. It’s Easy to Track
How can you be sure that digital marketing provides a favorable ROI? Well, every single step of your digital marketing campaign is recorded as analytical data.
Analytics software allows you to see exactly how well your digital marketing strategies are performing. Alternatively, you can also use this data to check the performance of your digital marketing agency. Either way, you can easily see for yourself whether your campaigns are worth the investment.
4. A Digital Marketing Strategy Is Easy to Adjust
The trackability of digital marketing also lets you see which strategies are not working. This gives you a clear idea of how to adjust your digital marketing strategies. Then, you can simply prune ineffective strategies and nurture the effective ones.
Even better, you can test several variations of your ads all at the same time to see which are most effective. This is known as A/B testing or split testing.
5. Instant Effectiveness
Furthermore, the changes you make happen instantly. This is very different from traditional marketing campaigns.
For instance, if your roadside billboard is ineffective, it takes a lot of time and money to change it. But the changes you make to your digital ads are applied immediately.
This is especially important if any of your ads are unintentionally offensive. For example, a recent social movement/newsworthy event might cast an unfavorable light on your current marketing copy. Fortunately, you can instantly adjust your digital ads to make them more acceptable.
6. It’s Cost-Effective
So, to reiterate, all digital marketing efforts are 100% measurable. And ineffective strategies can be improved immediately.
All of these benefits point to one obvious fact. No matter what, you can always make your digital marketing strategies cost-effective.
7. It Keeps You Trending
The ability to adjust ads at any time can also keep you trending. That is, in the same way that you can adjust offensive ads, you can also change generic ones.
Specifically, you can tap into any fad or hot topic that’s trending at the moment by making your ads relatable to it. In comparison, traditional marketing doesn’t allow you to jump on the trending bandwagon as quickly.
8. It’s Highly Targeted
Because digital ads are so customizable, you can hone them to reach the most relevant audience. For example, research the keywords your target audience is most interested in. Then, create ads to answer the exact questions they’re asking.
Or, hone in on a new target demographic using this same method. This is a great way to attract new visitors, subscribers, and hopefully, customers.
And, aside from advertising what your audience wants, you can advertise where your audience is browsing. For example, perhaps your market research tells you that Facebook is the social media outlet your audience prefers.
In that case, you can invest more substantially in Facebook advertising. Then, further customize these ads to relate to certain topics, genders, and/or locations.
9. It’s Great For Targeting Locals
Speaking of location-based advertising, hyperlocal advertising is a great way to hone in on your target audience. This entails using keywords that are particularly relevant to your local area. Hyperlocal keywords may include:
- Street names
- Specific neighborhoods
- Local slang
- Popular local activities or events
When you include these elements in your copy, it lets locals know that you’re one of them. This can improve your rank in local search results.
You can also raise your local search rank by optimizing your profile in online business directories. Optimizing for voice search is great for targeting locals, too. Furthermore, you can even customize your digital ads so that they only appear to local audiences.
10. It Reaches People All Over the World
On the other hand, perhaps you’re more concerned with widening your reach. Digital marketing helps with this as well.
Advertising on the internet means advertising to the whole world. So you can use ad targeting to reach many different demographics in any location.
Thus, with digital marketing, you can expand your local business astronomically. Advertize/sell your goods or services online and you can do business internationally.
11. It Reaches Those Who Want to Purchase
Perhaps the best benefit of digital marketing is that you specifically reach people who are already looking for you. For example, a search ad appears as the answer to a specific search query. And a YouTube ad appears when it relates to the topic that the viewer wants to see.
More importantly, when people search for topics related to your business, they’re often intending to make a purchase. So, with digital marketing, you’re pitching to consumers who already want to buy what you’re selling.
12. It Increases (And Simplifies) Conversions
What happens when you advertise to a highly relevant audience that is eager to purchase? Obviously, you make lots of sales. An audience such as this has an extremely high conversion rate.
Even better, these conversions take care of themselves, for the most part. To illustrate, here’s what a digital customer’s purchasing journey looks like.
A consumer performs an online search for “how to change my brake pads.” They see your search ad about brake pads and realize that they still need to buy some.
Next, they click the ad and purchase brake pads from you. Finally, your warehouse receives the order and ships it out.
This entire purchasing process can happen with no involvement from you whatsoever. All you need to do is focus on production, shipping, inventory, and advertising (and the occasional complaint). After that, the sale happens primarily by itself.
13. It Gets You Ahead of Your Competition
Now, let’s think about what happens if you don’t focus on digital marketing. Quite simply, this means that your competition reaps all of these benefits instead of you.
To be clear, though, we’re not saying that digital marketing is the only means of competing with rival businesses. Obviously, traditional marketing offers loads of benefits as well. Still, we do believe that digital marketing is absolutely necessary for competing in today’s market.
Are You Reaping the Benefits of Digital Marketing?
These benefits of digital marketing are too important to pass up. If you want your business to thrive, make sure you invest in digital marketing.
Next, learn the benefits of using chatbots in marketing or how to turn email subscribers into customers. Find these and other helpful topics in our Marketing blog under the Business tab in our site menu.