Whether you’re a startup or a growing business, you’ll enjoy a strong online presence. The only thing that determines your success as a business owner is how well you let people find you. The more people you let find you, the more money you make.
Launching a Google marketing strategy can help you grab market share and build a brand. If you don’t have an advertising strategy with Google, it might be time to start thinking about one.
Wondering how to launch one? Keep reading to learn how you can begin your own presence in the search results.
Set Up Your Google Ads Account
Creating a Google Ads account is the first step to starting your campaign. To create an account, you’ll need to set up a billing method and choose your campaign settings.
To set up your billing method, you’ll need to provide your credit card information. Google will then use this information to charge you once your campaigns are running. You can also set up a monthly billing cycle to help manage your costs.
Once you’ve set up your billing method, you’ll need to choose your campaign settings. This includes specifying your campaign type, budget, and targeting options. Budgets can be set as a daily spend or a total campaign budget.
Targeting options include location, language, device, and demographics.
The Different Types of Campaigns
There are four different types of campaigns: search, display, video, and shopping. Search campaigns are the most common. It allows you to show up in the search results when someone enters a query relevant to your business.
Display campaigns place Google AdWords on websites across the internet. And are often used to raise brand awareness or drive website traffic.
Video campaigns use YouTube to reach potential customers. And shopping campaigns showcase your products on google shopping ads.
Optimize Your Profile
Launching a Google strategy starts with creating and optimizing your Business Profile. Here are some tips to get started:
Choose the Right Business Category
When creating your profile, you’ll be asked to choose a primary business category. Be as specific as possible to help customers find you.
Add Photos and Videos
Customers want to see what you’re all about. Add high-quality photos of your business, products, or services. You can also add videos to show customers what you offer.
Reviews from customers can help your business stand out. Encourage customers to leave reviews by responding to them promptly.
Fill Out Your Profile Completely
Include important information like your business description, hours, website, and contact information.
Google Marketing Strategy: Measure Your Success
You can measure your success in many ways. But one of the most important is your website’s search engine ranking. If you’re not on the first page of results, you’re missing out on a lot of potential traffic.
Google marketing strategy includes optimizing your website, building links, and creating engaging content. But the most important thing you can do is to simply make sure your site is the best it can be.
If you’re looking for more SEO tips, then be sure to check out the related articles on our blog!