Great content can get you far with SEO, but it will only do so much in competitive markets. It’s hard to compete with websites that have been around for a while and have a ton of authority. In cases like this, you need help.
Link building will help in these situations. Reports show that websites in the number one spot have 3.8 times more backlinks than other websites on the first page.
Unfortunately, many SEO link building mistakes can cause problems with your link building strategy. Below are four of the common link building mistakes you need to avoid.
1. Creating Low-Quality Content
Great content is a must if you want to find success in your link building strategy. People don’t want to link to low-quality posts. They want to send their visitors to web content that answers questions and provides value.
That means your content for SEO needs to be top-notch. Invest in great writers or spend time yourself making sure your content covers every aspect of a topic.
Doing this will help you attack high-quality links without doing work yourself and make it easier to sell linking to your content to other web admins.
2. Only Linking to Your Homepage
Getting links to your website’s homepage is a great strategy when starting a link building campaign. You want to build authority to your root domain, so it makes sense to send links there.
However, that isn’t the only place you should send links. Focus on other web pages that have a chance of ranking. Doing this can boost those pages higher and help you pass link juice to other pages you use for internal links.
You can continue to send links to your home page, but don’t let that be your only focus in the future.
3. Focusing on One Type of Link
Link diversity plays a role in passing authority to your website. If all you do is buy guest posts for your website, that’s a pattern. Most sites have different types of links from other platforms.
You can also get forum links, social media links, and many other link types. You don’t have to go overboard when doing this. Just be sure you have some diversity in your link profile.
Check out The HOTH blog to learn more about how different types of links can grow your brand.
4. Generating Automatic Backlinks
Some web admins make the mistake of thinking more is better when it comes to backlinks. Because of that, they invest in automatic backlink tools that generate backlinks by using spam methods.
This method will create many links, but those links won’t have high quality. In some cases, Google will see it as spam and devalue the links or penalize your website.
Focus on creating high-quality links wherever possible to make the most of your link building efforts.
Don’t Fall Victim to Common SEO Link Building Mistakes
Link building is one of the most important things to get right when competing in crowded markets. You can’t afford to make SEO link building mistakes when you need to increase your website’s authority to compete with popular websites.
Luckily, there are some common mistakes you can avoid to see the benefits of link building. Keep the things above in mind to start ranking with SEO and keywords on your website.
Check out the blog to find more tips that will help you gain more website traffic.