Corporate gifts have been a staple in business marketing for decades, and for a good reason—they’re highly effective. Research has shown that companies that give corporate gifts see an increase in customer loyalty and brand recognition. Forbes mentioned that in a study by Coresight Research, 80% of the companies claimed corporate gifting significantly improved customer relationships.

So, if you want to promote your business and boost customer loyalty, look no further. This blog post will explore the benefits of using corporate gifts as a marketing tool and provide actionable tips for incorporating them into your business strategy. So, whether you’re a small startup or a large corporation, read on to discover the proven effects of corporate gifts on your bottom line.

What Is Corporate Gifting?

Corporate gifting is the practice of giving gifts to clients, employees, and business partners to promote a company or strengthen relationships. Its history dates back to the 1880s when John Rockefeller gave away calendars as gifts to his employees. In the modern era, corporate gifting has become a popular way of building business relationships and promoting brand recognition.

Corporate gift suppliers like play an essential role in the industry by providing businesses with a wide range of gift options and helping to create custom gifts tailored to the needs of specific companies and their clients. They also help in providing branding and packaging services for more personalized gift items.

Corporate gifts usually range from simple items like custom enamel pins, pens, keychains, T-shirts, mugs, and other promotional items to more luxurious items like watches, jewelry, and high-end electronics.

Benefits Of Corporate Gifts As Marketing Tools

Corporate gifts are a valuable tool for businesses of all sizes, and they can be used to achieve a variety of marketing objectives. Some of the key benefits of using corporate gifts as a marketing tool include the following:

Building Strong Relationships With Customers And Clients

Corporate gifts effectively build strong relationships with customers and clients because they demonstrate appreciation and foster loyalty.

One study that supports this is a survey conducted by the Advertising Specialty Institute (ASI), which found that most recipients of corporate gifts feel appreciated and have a more favorable impression of the company that gave the gift.

By giving a thoughtful gift, businesses can demonstrate that they value their customers and are invested in maintaining a positive relationship. It can lead to increased customer loyalty and repeat business, which are both critical factors in the long-term success of a business.

Here are some tips for building strong customer relationships using corporate gifts:

Give Thank-You Gifts

Build relationships by giving thank-you gifts to customers after a purchase or celebrating milestones such as anniversaries. It can also be a way to incentivize returning clients, as customers are more likely to return to a business that has provided them with a positive experience. This strategy can help create a positive association with the brand and encourage repeat business.

Show Effort By Personalizing Gifts

Another way corporate gifts can help is by providing a personalized gift, which shows that the business has put thought and effort into it. Personalized gifts like custom-engraved items or a gift basket curated with the recipient’s interests can help create a more meaningful connection between the business and the customer.

Improving Brand Recognition

Corporate gifts can improve brand recognition because they often feature a company’s logo or branding, which helps increase a business’s awareness. Recipients of corporate gifts usually recall the specific product they received, creating strong and lasting associations with a brand. 

Here are some tips to improve brand recognition through corporate gifts: 

Always Include Your Company Logo

When giving corporate gifts, it is essential to ensure the gift includes the company’s logo or branding. This way, even if the gift isn’t used frequently, the company’s name and logo will still be visible and continually remind the recipient of the business.

Give Unique Gifts That Are Hard To Find Elsewhere

Another way to improve brand recognition is by giving unique and exclusive gifts that are not easily found on the market. These gifts will stick in the minds of the recipients and make the brand more memorable. This approach can help to differentiate the business from its competitors and make it more memorable in the minds of potential customers.

Target The Right Audience

By targeting the right audience and ensuring that the gifts are relevant to the recipients, businesses can increase the chances that the gifts will be used. In turn, it further increases brand recognition.

Motivating Employees

Corporate gifts can motivate employees by showing appreciation for their hard work and dedication. It can lead to increased productivity and engagement with the company, which are essential for long-term success.

Corporate gifts can also help to build a positive work culture. A study by O.C. Tanner found that employees say that receiving a gift as a form of recognition from their employer makes them feel more valued and appreciated.

Here are some practical tips on how to maximize corporate gifts to motivate employees:

Provide Rewards For Achieving Milestones Or Goals

Provide rewards for achieving certain milestones or goals to incentivize employees and give them a tangible way to measure their progress and success within the company. For example, an employee who reaches a sales quota might be given a gift card or other reward to recognize their achievement.

Provide Useful And Relevant Gifts

Another way to motivate team members is by giving them gifts that are useful and relevant to their job. For example, if a team member is in a position where they have to travel frequently, a luggage set or a portable charger may be a valuable and appreciated gift.

Corporate gifts can also be a way to create a sense of belonging and unity. They can help to increase employee motivation, engagement, and satisfaction. Businesses can foster a positive and motivated workforce by showing appreciation for their hard work and dedication, providing useful and relevant gifts, and creating a positive work culture.

Final Thoughts

While corporate gifts can be highly effective, choosing and targeting the right recipients is essential. By developing a thoughtful corporate gifting strategy, businesses can reap the many benefits of this powerful marketing tool.