Having half the world at the tips of your fingers is a powerful marketing tool. That’s why 97 percent of Fortune 500 brands rely on social media for their marketing strategies.
No matter how big your business is or how niche the industry, chances are that you can find your target audience on one platform or another. However, marketing strategies are nothing without proper tracking. Let’s talk about how to track your social media content marketing campaign to get the most out of your efforts!
Important Metrics to Track
When it comes to tracking any marketing campaign, there are certain key performance indicators (KPIs) to monitor as time passes. Without these metrics, you’re competing with other brands in the dark.
Most importantly, you want to understand your engagement rates, click-through rates (CTR), and conversion rates. There are plenty of other metrics to track, but these are a good place to start.
To monitor engagement rates, you’ll simply need to divide the number of interactions (likes, comments, shares, clicks) by the number of views. This is especially easy to track for video content, as written content won’t always have view counts.
Next, your CTR is an important measure when you put up links to affiliates, product pages, or your website. This is where engagement counts the most, and hopefully, clicks will turn into conversions, which you can easily track on your website.
Lastly, one we didn’t mention yet, is your ROI. How much money are you spending on your social media strategy and how much are you getting in return? Let’s talk about how to track that.
How to Measure Your Social Media Content Marketing Strategy
Some of these metrics, especially those pertaining to your website (conversion rate, CTR, etc.) are easily trackable. Just use your favorite analytics tools to see when traffic is coming in, where it’s coming from, and how it navigates through your funnel.
Over time, try to keep diligent track of different variables of your social media marketing strategy. For example, there may be general best times to post on social media, but maybe you find that two hours late on Wednesdays is the best time for your audience. Also, take note of what social media content works, which doesn’t, and more.
With the right social media marketing services, you won’t have to worry about tracking metrics, creating content, or audience outreach. Everything will be taken care of for you and you can just sit back and check out the reports when they come!
Now that you know how to properly track a social media content marketing campaign, why wait? The sooner you put these tips into practice, the sooner you can improve your strategy and boost your organic following. Start now and stay up to date with our latest digital marketing tips!