Did you know that over 90% of businesses say they use marketing in some form to attract new customers? That’s a pretty staggering number, and it only goes to show how important it is for any business to have a well-crafted marketing plan in place.
But what if you’re not sure where to start? Or maybe you’ve put together a plan, but it’s not producing the results you hoped for? In either case, a physical marketing portfolio can be a great way to wow potential clients and show them just what you’re capable of.
Read on for tips on how to create a physical portfolio that will make an impact.
Use high-Quality Material
When putting together your marketing portfolio, use high-quality material. This means using thick paper stock, good-quality printing, and professional-looking design.
Potential clients will be judging you based on the quality of your work, so make a good impression from the start.
Using high-quality materials also sends the message that you’re serious about your marketing efforts and invested in producing great results.
Size and Shape
When it comes to your marketing portfolio, size and shape matter. You want to choose a format that will make an impact and draw attention to your work.
Some of the most popular formats include:
- A large, landscape-style book
- A smaller book or booklet
- A CD or DVD case
- An oversized postcard or poster
Which format you choose depends on your own marketing goals and what you want to showcase. But whatever format you choose, be sure to make it interesting and eye-catching.
Remember, you only have a few seconds to capture someone’s attention with your marketing portfolio, so make sure it stands out from the crowd.
One of the biggest challenges in putting together a physical portfolio is staying organized. It’s easy to throw everything into a pile and hope for the best, but this will only lead to chaos and confusion.
Instead, take the time to organize your materials into categories carefully. This will make it easier for potential clients to find what they’re looking for and get a good overview of your work.
There are a number of ways to organize your portfolio: by type of work, by the client, by project, or by date. Choose the best system for you and stick with it throughout the portfolio.
Another way to stay organized is to use custom binder tabs. A marketing binder can be purchased from TabShop and allows you to quickly and easily locate the material you need. There’s no need to search through piles of paper with tabs — just flip to the tab, and you’re good to go.
Showcase Best Projects
When putting together your hard copy portfolio, showcase your best projects. This means selecting relevant projects for the client you’re targeting that highlight your skills and abilities.
You should also tailor your portfolio to each client. Each client is different. You need to show them that you understand their needs and that you’re capable of meeting them.
For example, if you’re targeting a company that sells luxury products, then be sure to showcase projects that reflect this high-end image. If you’re targeting a small business, showcase affordable marketing solutions that you’ve implemented.
The bottom line is this: always put your best foot forward and show potential clients why they should hire you.
Use Professional-Looking Design
When building a portfolio book or booklet, use a professional-looking design. This means using fonts, colors, and layouts appropriate for a business setting.
Remember, you’re trying to impress potential clients. You don’t want them to focus on the design of your portfolio — you want them to focus on your work. So keep things simple and elegant, and avoid using too many flashy or trendy elements.
A good way to create a professional-looking design is to use a template. There are a number of templates available online that can be customized to fit your needs. Or you can hire a designer to help you create a portfolio that looks great and accurately represents your skills and abilities.
You want to make a good impression and show potential clients that you’re professional and well-organized.
One way to do this is to use a portfolio case or portfolio book. This will protect your materials and help them stay neat and organized. It also shows that you took the time to put together a professional presentation.
Another way to perfect your presentation is by using portfolio dividers.Dividers can be used with any type of portfolio, book, or booklet.
Finally, always remember to bring your portfolio with you when meeting with potential clients. This is your chance to show them what you can do, and you don’t want to miss out on that opportunity.
Keep It Updated
As you complete new projects, update your portfolio and add new materials.
This is important for two reasons: first, it shows that you’re keeping up with the latest trends and technologies. And second, it ensures that potential clients can get a good overview of your work.
If you don’t have time to update your portfolio regularly, create a section called “recent work” or “new projects.” This will give clients a quick snapshot of what you’ve been up to lately.
Build a Physical Marketing Portfolio That Stands Out
A physical marketing portfolio is a great way to impress potential clients and show them what you can do. Create a portfolio that’s well-organized, professional-looking, and up-to-date. And remember to perfect your presentation so that you make the best impression possible.
Are you looking to create a fantastic marketing strategy? Check out our other articles.