PPC campaigns are known to produce excellent results. Companies large and small use them to drive targeted traffic that drastically increases revenue. The reports show that the average campaign gets a 200% return on investment.
With so much potential upside, it’s easy to get excited and jump straight into PPC marketing without doing all the prep work.
You still need to run a proper PPC advertising campaign to see a profit. Keep reading to learn the best way to handle PPC campaign management.
Maintain Your Keyword List
Keywords are one of the most critical elements of a PPC campaign. Not every Google search has buying intent. People use information-focused keywords all the time to figure out how to do things themselves.
That’s why it’s critical to target people in the correct phase of the buying cycle. Test the keywords you target to make sure you get conversions and remove everything that doesn’t convert.
You can also use negative keywords to take out bad-performing topics. When you do this, any keyword that has keywords on your blacklist won’t get included in your ads. This will help you automatically remove non-commercial terms.
Use Multiple Ads and Landing Pages
You have to collect a lot of data to run an effective PPC campaign, and you can’t do this if you only have one ad and landing page.
Create as many ad variations as makes sense and landing pages that cater to those specific ads. Doing this will help you get more data about which types of ads and landing pages work, which means you can test faster and get to profit more quickly.
Visit BYK Digital if you need help creating your ads and optimizing them for results.
Set Your Goals
Even if you have great keywords and ads, they won’t be as effective if you don’t have goals for your PPC campaign. Your goals will tell you what you expect to do when they arrive on your landing page. Do you want them to spend money or take another action?
Identifying your goals early on will help inform the rest of your PPC campaign. It will help you craft your messaging, landing pages, and call to action.
Manage Your Data
Data is one thing you can’t miss when optimizing your PPC campaigns. Without data, you won’t see which ads and landing pages work the best and provide the best return on your money.
You’ll use your data to cut ads that don’t convert, handle A/B split testing, and much more. Set your ad tracking up before you start spending money to do as much testing as possible to ensure you’re capturing as much information as you can.
Don’t Take PPC Campaign Management Lightly
It might be tempting to spin up a quick PPC digital marketing campaign and start throwing money into ads. However, the chances are good that you’ll end up wasting your entire marketing budget when you go this route. Make sure you do PPC campaign management right to get the most value for your ad dollars.
If you found this post helpful and want to learn more great pay-per-click advertising tips, head back to the blog to read more advice on the marketing section.