Nestled along the Chiba Prefecture’s coastline in Japan[1]  lies Katsuura, a picturesque fishing town that has captured the hearts of domestic and international tourists in recent years. What was once a local secret has now transformed into a global destination, drawing visitors from afar. In this article, you’ll delve into the factors behind the remarkable tourism success story of Katsuura and explore why this charming coastal town has become a must-visit spot for travelers.

Stunning Natural Beauty

The place boasts a breathtaking natural beauty that is a tourist attraction. Its coastline is adorned with pristine beaches, dramatic cliffs, and lush greenery. Notably, the Tanjoji Temple’s stunning location on a hillside overlooking the Pacific Ocean provides a serene and picturesque backdrop that lures visitors seeking tranquility and scenic beauty.

Rich Cultural Heritage

The town’s rich cultural heritage is another draw for tourists. The town has a history dating back centuries, which is evidenced by its well-preserved shrines, temples, and traditional architecture. The annual Katsuura Big Hinamatsuri festival, featuring thousands of traditional Japanese dolls, showcases the town’s commitment to preserving its cultural traditions and welcoming tourists to experience them.

Delectable Seafood

This magnificent town is renowned for its fresh and delicious seafood, particularly its tuna. The town is a hub for the tuna fishing industry and is known as the “Tuna Town.” Tourists flock to its seafood markets and restaurants to savor the day’s freshest catches. The opportunity to enjoy mouthwatering sushi and sashimi made from locally caught tuna is a major draw for food enthusiasts.

Eco-Tourism and Outdoor Activities

For nature lovers and adventure seekers, the place offers a wide range of eco-tourism and outdoor activities. Visitors can explore lush hiking trails, embark on sea kayaking adventures, or take boat tours to witness dolphins and other marine life. The surrounding natural beauty and the availability of these activities make this city a paradise for outdoor enthusiasts.

Welcoming Local Community

Katsuura’s warm and welcoming local community plays a significant role in its tourism success. Residents take pride in sharing their town’s beauty and culture with visitors. Tourists often find themselves embraced by the hospitality of the locals, creating a memorable and authentic experience that goes beyond the typical tourist encounter.

Accessible Location

The city’s accessibility also contributes to its popularity. Situated only a few hours from Tokyo by train, it offers a convenient escape from the hustle and bustle of the city. The ease of travel to Katsuura makes it a perfect destination for all domestic and international tourists looking to experience a coastal retreat without extensive travel.


This place’s transformation from a local secret to a global destination results from a harmonious blend of stunning natural beauty, rich cultural heritage, delectable seafood, eco-tourism opportunities, a welcoming local community, and an accessible location. These factors create a unique and compelling tourist experience, drawing them to this charming coastal town.

The city’s success story in tourism exemplifies how a destination can leverage its inherent strengths and cultural identity to attract travelers worldwide. As it continues to evolve and welcome visitors with open arms, Katsuura’s allure as a global destination is likely to grow, cementing its place as one of Japan’s most cherished and celebrated tourist spots.