Tile stores increasingly employ online and digital tools to enhance the shopping experience. This includes software to visualize tiles during design, e-commerce sites for convenient ordering, augmented reality apps to digitally preview tiles, virtual showrooms to replicate the in-store experience online, and social media to increase product awareness and sales. These technologies empower tile brands to meet customer needs more effectively and expand their markets.

The Rise of Online Tools

As more people turn to the internet for product research and purchases, tile stores are utilizing online tools to cater to tech-savvy customers. These tools streamline the shopping process and improve the overall customer experience.

One key online tool changing the tile industry is the virtual catalog. Traditional print catalogs are being replaced by interactive digital versions. These let customers browse many tile options from home. The virtual catalogs often have advanced search filters to narrow choices by color, size, and style.

Additionally, online design tools have become valuable for those who want customized designs. These tools show how different tiles could look in someone’s space. Users can try various tile combinations and layouts. By having these on their websites, tile stores enable customers to actively participate in the design, increasing engagement and satisfaction.

Key Digital Technologies for Tiles

Online Design Software Design apps like Tile Visualizer and RoomSketcher allow people to plan where to place tiles and see what tile products look like. These programs work on websites or mobile apps. They make the design process easier.

E-Commerce Websites

Online tile store let customers view and buy tiles over the internet. People can check tile samples, select products, and purchase the tiles for delivery to their door.

Augmented Reality Apps

AR mobile apps use the phone’s camera to overlay tile pictures onto real-world views. This helps give a preview of how tiles might look in the actual place they will be installed.

Virtual 3D Showrooms

Virtual showrooms mimic the experience of visiting a tile store showroom in person. These 3D walkthroughs online allow people to get remote design help and buy tiles.

Social Media Integration

Connecting with platforms like Instagram and Facebook introduces tile brands to more potential customers. This spreads awareness about products and increases sales.

Supporting Technologies

Cloud platforms allow tile software to run online without needing installation on someone’s device. Mobile apps make use of smartphone cameras for augmented reality tile shopping.

Augmented Reality Redefining the In-Store Experience

While online tools provide convenience, augmented reality (AR) takes the digital transformation of tile stores a step further by blending the virtual and real worlds. AR lets customers preview tiles in their actual rooms using smartphones or AR devices.

Imagine standing in your living room, pointing your phone camera at the floor. With AR, you can see a digital overlay of tile options, realistically scaled and positioned. This eliminates the need for physical samples and provides a more immersive, accurate final look.

Some tile stores have already added AR apps, enabling visualization before purchase. This enhances shopping and reduces dissatisfaction from unrealistic expectations, as choices reflect real previews.

Implementing In-store AR Experiences

There are a few pivotal steps for tile showrooms to integrate AR tools for customers:

  1. Select AR software compatible with mobile OSs like iOS and Android to build apps. Options include ARKit, ARCore, Vuforia etc.
  2. Develop customized AR shopping apps tailored for the product range and store areas.
  3. Position title catalog images to overlay real displays for viewing product visualizations.
  4. Deploy tablets or smartphones in-store running AR apps for shopper usage when selecting tiles.

The initial investment in integrating AR apps pays off through improved customer engagement, planned purchases, reduced returns, and expanded sales channels.

Benefits for Tile Stores

Adopting digital technology brings tile stores numerous benefits beyond meeting customer expectations. For example, inventory management significantly improves with online tools. Real-time updates and data analysis help stores monitor stock, identify popular products, and adjust inventory accordingly.

Also, online tools and AR reduce showroom space needs. With virtual catalogs and AR previews, stores can offer more options without physical displays. This saves on costs and enables better use of space, allowing smaller boutique stores.

Enhancing Customer Engagement

The digital transformation in tile stores isn’t solely about efficiency; it also enhances customer engagement. Online tools and AR enable a more personalized, interactive shopping experience, fostering deeper customer connections.

For instance, virtual design consultations have become popular for receiving expert tile advice remotely.Through video chat and screen sharing, customers can get layout and design guidance from home. This tailored approach increases satisfaction and strengthens customer relationships.

Moreover, integrating social media is crucial for achieving higher engagement.

Tile stores showcase their products on platforms like Instagram and Pinterest, inspiring customers with design concepts and trends. Integrating these social elements encourages community sharing of experiences and creations.

Challenges and Considerations

While benefits exist, challenges remain too. The initial technology investment and staff training can be substantial, particularly for small businesses. Ensuring that employees use online tools and AR smoothly is crucial for providing a positive customer experience.

Privacy and security concerns also emerge with AR capturing images of homes. Stores must make robust cybersecurity and transparency around data use a priority to address concerns and build trust.

Key Takeaways

  1. Online design apps, AR technology, and virtual showrooms are revolutionizing tile shopping by enhancing visualization.
  2. E-commerce websites are enabling convenient 24/7 tile ordering and delivery direct to consumers.
  3. In-store AR mobile apps allow tile customers to overlay product images to scale aiding the purchase process.
  4. Integrating social media expands brand and product visibility for tile manufacturers significantly.
  5. Implementing digital tools like online catalogs reduces tile sample shipping costs and store foot traffic.
  6. Adopting virtual design lowers tile order change costs through early design finalization.


A digital revolution is underway in the tile industry. Online design apps, virtual and augmented reality, and social media have altered the customer journey. These innovations in tile shopping offer improved visualization, convenience, and access to support more informed purchasing. As the digital transformation continues, tile brands that strategically embrace emerging technologies will gain a competitive edge over slower-to-adapt competitors.

Frequently Asked Questions

  1. How can AR technology help tile customers during selection?

AR allows tile shoppers to virtually layout products to scale helping visualize options and make informed design choices.

  1. What are some key benefits of online tile design apps?

Online apps offer convenience, cost/time savings, aid visualization and expand customer reach for tile retailers.

  1. How are tile brands utilizing social media platforms?

Leading brands leverage platforms like Instagram and Facebook to increase awareness by showcasing products and designs.

  1. What are some top examples of tile e-commerce websites?

Some prominent tile e-tailer sites include TileBar, Wallsandfloors, Wayfair, and Overstock.