When you’re in business you know that good marketing is one of the pillars of success. When you make sure that your advertisements are effective and engaging, you ensure that your loyal customers are going to keep returning to your business and choosing your products over those of your competitors. It’s more likely that they’d recommend your merchandise to friends or acquaintances, and that’s one of the best ways to promote your brand. This indirect marketing will be well-received almost 100% of the time because everybody is more likely to believe the advice of someone close to them. This way you manage to keep your current customers engaged as well as convince newer ones to give your products a try. It’s a win-win situation. 

However, creating a winning strategy is more challenging than it can seem at first glance. There are many aspects to take into account, given the fact you’re trying to please a large number of people. But don’t despair, it’s definitely not impossible to do. Here are some of the things you should keep in mind when creating the marketing strategy that’ll suit your company. 

Ask the customers 

The best and easiest way to understand what your clients want is to ask them directly. Although it may seem like a lazy strategy, it is actually much preferable to using your intuition. This is due to the fact that trends change all the time and even the most careful analysis that takes into account all the minute changes to the market cannot predict with full accuracy exactly what your audience wants. 

When you go by your own instincts, you’re always more than likely to end up with products that aren’t going to do all that well. This is a problem because depending on the manufacturing process, you’ll have used a whole lot of resources to obtain the final outcome, including the raw materials, water, electrical power and labor. When you have surplus that won’t sell, it’ll feel like you’re wasting time and capital that could have been put to better use.  

But when you spend the same resources and energy on items you know are going to be well-received, it pays off because products will just fly off the shelves. This strategy isn’t only helpful in the short term, but can also help create a more comprehensive portrait of your customers’ preferences so you have a better idea of what to focus on in the future. 

Specialized solutions 

When you’re looking to improve your marketing it’s important to look into the latest developments in publicity and technology and see how they can help you. For example, you may discover guided selling is just the thing your business needs. This process helps potential shoppers choose the product or service that suits them best. At the end, the expectation is that the client will end up making an actual purchase. When you choose the guided selling software that’s perfectly suited for your business you put the end user at the center of the sale process, by helping you ask pertinent questions and as such discover exactly what it is that your clientele requires. 

CPQ for manufacturing is another tech solution you need to use in order to streamline processes and ensure your business works as a well-oiled machine. Choose a software that allows you to develop, produce and sell complex merchandise swiftly and efficiently. It can also help you to decide on packaging and reduce the chance of human error sneaking in and causing impediments. And if you’re struggling with convincing customers on the importance of the goods you’re selling, you can use CPQ software to create personalized brochures that explain everything in a clear and concise way so there’s no room for misunderstandings. When the client has the possibility to read in great detail what the product offers, it’s more likely that they’ll be tempted to buy it themselves. 

Automation helps alleviate the cognitive load of your employees and as such ensures there are fewer mistakes down the production line. With the amount of work and time used on these tasks reduced or even eliminated, your team can re-direct their efforts and will be able to put more focus into improving the clients’ experience by directly talking and engaging with the target groups and strengthening customer service. 

Give customers a platform 

The other way in which to decide what works and what doesn’t is to create a space where your clients are able to freely express their opinions regarding your products. When you organize surveys, don’t limit the length of the answers and let customers express themselves. If clients are unhappy with the way you’ve handled something, ask them to tell you and also provide a solution. Ask them how they would have done things differently if they were in your place. 

Gather these opinions and see if there are any common points. If you’re able to find common ground, you’re in luck, as you’ll be able to integrate all the points into your marketing strategy. If their beliefs are polar opposites, it will be a little more difficult and you’ll have to concentrate on the ones that are feasible for the moment and leave the rest for a later time, with the promise to your customers that you’ve got their interest in mind. 

Although it can be difficult dealing with criticism, removing your customers’ voice will cause them to lose trust in your branding and become frustrated with your business. On top of that, the lack of diverse perspectives will cause your business to stagnate due to the absence of innovation. 

The days of impersonal branding are long gone. Nowadays there’s an expectation for businesses to form a relationship with their customer base in order to improve their operations and make sure their customers stay happy. It’s also important to stay alert and respond promptly. If your audience has a concern, you don’t want to wait for too long before providing a clarification. It’ll send the message that you don’t value your customers and so they’ll gravitate towards your competition. 

There are many things to keep in mind, but when you take them one by one and cohesively integrate them into one single strategy, you’re bound to be successful.