How many emails do you delete each day without so much as glancing at them? No one wants to waste time on an email that doesn’t align with their interests. That includes your unique customers. 

With a targeted email marketing campaign, you can appeal to consumers based on their distinct needs. A targeted campaign will generate better results, boosting your ROI. Read on to learn how to experience the benefits of targeted email marketing today!

Establish Goals

Before using the rest of these email marketing tips, establish SMART goals. For example, can you improve your current email marketing ROI? The average email marketing ROI is $36.

Perhaps you want to use email marketing for eCommerce to:

  • Nurture leads
  • Generate website traffic
  • Increase sales
  • Inform customers

Establishing goals will help inform the content for each email you create. Without goals, your emails may not be cohesive. Set a key performance indicator for each goal to track your progress over time.

Create Buyer Personas

How well do you know your customers? About 84% of customers say being treated like a person is important to winning their business. Over 70% get frustrated when content doesn’t align with their interests.

The majority of customers will even switch brands if you don’t personalize communications. A highly targeted email campaign appeals to a distinct customer’s needs. About 80% of customers are more likely to make a purchase if you personalize experiences.

In fact, personalized emails generate six times higher transaction rates. Your marketing ROI could rise by eight times if you personalize messages.

To personalize email marketing for eCommerce, research your customers. Segment them based on demo- and psychographic information. For example:

  • Age
  • Gender
  • Location
  • Income
  • Career
  • Buying behaviors
  • Online behaviors
  • Interests
  • Hobbies
  • Pain points

When writing each email, picture a buyer persona. Speak directly to them to personalize your message. 


Use automation to save valuable time and money. For example, you can use triggered emails to send messages based on customer behaviors.

You can send emails to customers when they abandon a shopping cart to bring them back to your online store. You can also send thank you emails after purchases. 

Use automation tools to segment your audiences. Create an automated drip campaign for each persona to appeal to their interests.  

Hire Professionals

If you’re struggling to create a targeted email campaign, consider outsourcing to a digital marketing agency. They can:

  • Research your customers
  • Optimize for mobile devices
  • Improve your deliverability
  • Create trigger emails
  • Proactively grow your email lists
  • Use A/B testing
  • Track your email marketing performance

A/B testing will allow you to make adjustments that will continuously improve your ROI. For example, perhaps your email graphics aren’t compelling or on-brand. You can view graphic design services here to spruce up your emails. 

Boost your Target Email Marketing ROI

Targeted email marketing will help you appeal to your ideal customers. When they recognize you care about your needs, customers will rush to your business. Use these effective tips to boost your email marketing ROI today!

Remember, you don’t have to do it all alone. Gathering expert advice can help you make informed improvements to any endeavor. Explore our latest articles today for more helpful advice!