When building an eCommerce business you should think beyond product launches. With how vast the internet is, it can be difficult to get your eCommerce branding out there.
Many niches are too crowded for your business to stand out. Besides, you’re in business to grow your income, so you must figure out how to get value for your money.
How can you build a successful eCommerce branding? Keep reading this guide for proven eCommerce marketing tips for growing a strong eCommerce business.
Build Your Ecommerce Branding Identity Visuals
The importance of memorable brand visuals increases as more brands embrace eCommerce. An attractive and engaging image choice is a prerequisite for successful eCommerce branding.
There are many reasons people are likely to choose your brand. Brand visuals are a special sauce to their experience as they’re key to helping them remember your brand.
Your logos, typography, and color schemes are one way to set the foundation of your brand identity. They affect peoples’ emotions, perceptions, responses, and memories. The simple Apple logo is so vivid and recognizable to our brains we can’t miss it.
Building your brand’s vision, values, and voice can boost your brand. People are likely to connect to your brand when these elements resonate with them.
Identify Your Brand’s Target Market
With eCommerce marketing, your brand message has the potential to reach over 4.95 billion internet users. Unfortunately, your product can only appeal to a select few. And this is why it’s important to define your target market.
Your target audience is a category of people who are most likely to buy your product. If you’re selling toys online, one of your target audiences is parents with young kids.
You’ll have to define specific audience attributes to determine how to meet their needs. Figure out their age, incomes, values, interests, favorite channels, pain points, and goals. This way, you can tailor your campaigns and direct branding efforts in the right direction.
Outline Your Unique Selling Point
Ecommerce branding challenges many businesses because of the fierce competition in every niche. There’s potentially a better product out there than what you’re selling.
Many online shoppers look up to the top eCommerce sites rather than small businesses. It isn’t easy to build a popular brand when your prospect talks about Amazon, eBay, or Alibaba.
Outlining your unique selling point is one way you can stand out in the eCommerce industry. Build your eCommerce campaigns around your product’s key benefits.
Point out how your product will change your buyer’s life. Will it make them happier, more comfortable, and more peaceful?
Offer a Smooth Shopping Experience
Customers value a positive experience when shopping online. 64% of customers consider customer experience more than pricing when shopping online. 86% will pay more for a better shopping experience.
Customers expect a smooth shopping experience. They expect to find the right products fast. And they also want to have their issues addressed amicably and swiftly.
Make sure your online store is attractive and easy to use. It should be fast, mobile-friendly, and navigable. Users should be able to find products within seconds and access support 24/7.
Also, think about building an omnichannel marketing strategy to meet your customers’ needs. The average customer uses more than one channel. An omnichannel strategy will make your brand accessible, reliable, and responsive.
Develop a Strong Content Marketing Strategy
It’s impossible to achieve eCommerce business growth without content marketing. Content is the lifeblood of eCommerce branding.
Content is the tool that will help you build awareness about your eCommerce business. You’ll need brand story videos, blog posts, social media posts, podcasts, and more types of content to create brand awareness.
Content is to your business what good music is to club goers. Content marketing is the way to attract, engage, and build brand affinity.
Do keyword research to figure out what content will address your prospects’ needs. Use tools like Buzzsumo to establish your audience’s favorite types of content. This way, you will create something meaningful and interesting for your audience.
Let Packaging Reinforce Your Brand
Packaging is one of the strongest eCommerce branding tools. The most memorable thing after buying a product is the unboxing experience.
In the past, the essence of packaging was to protect the product and foster brand recognition. Today, marketers see packaging as an extra opportunity to engage buyers’ emotions.
Exploit your packaging design to promote your brand and pique buyers’ interest. Integrate your visuals and catchy copy to stimulate buyers and encourage brand recall.
Establish Effective Order Fulfillment Strategies
How would you feel if you waited for months for a product and received the wrong or damaged products? A quick way to ruin your brand’s image is to fail to fulfill your customers’ expectations.
Customers want their products in good shape and as fast as possible. Dishonesty, delays, wrong inventory, and damaged goods will get you out of business.
The worst part about poor order fulfillment is customers leaving negative reviews. Online reviews influence 67% of online shopping decisions. And showing off positive reviews to customers is an effective eCommerce marketing strategy.
Think about building your order fulfillment strategy before launching your eCommerce brand. Explore the latest tactics to update your strategy. Read this guide for more info about the best order fulfillment strategies for 2022.
Leverage Your Success Stories
The trusted currency in eCommerce branding is user testimonials and recommendations. 92% of the people trust online recommendations more than advertising.
Any word from an existing customer about your brand spreads fast. Many new customers use reviews as a research tool when looking for new products.
Leveraging positive brand reviews can thus help you drive positive brand perceptions. Positive reviews from customers are a valuable vouch for your products.
Create a reviews section on your website to share your best testimonials. Add screenshots of your reviews to your social media posts to back up your facts.
Track and Review Your Ecommerce Branding
Ecommerce branding is a continuous process. Keep implementing the best marketing practices to maintain a strong brand image.
A big part of ensuring the process works is tracking and reviewing it. Embrace data to identify branding flaws and establish proactive measures to revamp it. For more discussions on branding and marketing, check out the rest of the articles on our website.